Crowdsourcing is the process of giving individual tasks to a large group, often involving open contests and enabled through multisectoral partnerships.
Here we describe one crowdsourced video intervention in which a video promoting condom use is produced through an open contest.
This ensures a higher degree of community engagement than approaches using social marketing do, which tends to be a top-down approach.
Blued has become very popular among the MSM population, recently reaching 15 million users.19 User personal information is protected and secure.
Known as "The BLT" - Baloo the American black bear, Leo the lion and Shere Khan the Bengal tiger have been living together in an enclosure at an animal shelter for the last 15 years.
The three were found only a few months old by police during a drugs raid Ever since, they have lived together in an enclosure at Noah's Ark Animal Sanctuary, which now includes a creek and a wooden home complete with a wrap-around porch.
The crowdsourcing contest involved an open call for videos.
Entries were judged on capacity to promote condom use, to be shareable or ‘go viral’ and to give value to the individual.