More than a quarter of new relationships in the UK now originate from talking on a dating website or app and for young adults, being single is practically synonymous with having a Tinder profile ( I personally know several very happy couples who met on Tinder and would not have met if it were not for the app.) However, like everything, it is a choice. At the beginning of the year, River decided to take a hiatus as dating was becoming a bit of a drag.
“I was going on 2-3 dates a week and the hangover was killing me,” she jokes.
But size isn’t everything – as anyone who has just wrapped up a three-hour swiping session on Tinder will attest.
Pitches itself as the site to go to for ‘serious, lasting relationships’ and marriage – which may well be refreshing to some in the current dating climate.
Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.
You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.
“I think you have to have a thick skin and be prepared for rejection and to reject people - you're meeting someone based on their photos and their texting small talk (people have longer to compose and think through a message unlike in real life).” Despite the negative feelings some have towards dating apps and websites, there is no doubt that they are here to stay for the meantime.
Technology is ever evolving so these inventive ways of finding people to date are unlikely to diminish.