This was achieved on 5 February 2010, and the company announced that Cadbury shares would be de-listed on 8 March 2010.The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant.Located next to the Stirchley Street railway station, which itself was opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year.
Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft.By 1900 the estate included 314 cottages and houses set on 330 acres (130 ha) of land.As the Cadbury family were Quakers there were no pubs in the estate.Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. Fry & Sons, another leading British chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight.More than 2,000 of Cadbury's male employees joined the British Armed Forces, and to support the British war effort, Cadbury provided chocolate, books and clothing to the troops. It was operated by Cadbury between 19 to process locally collected milk and produce "chocolate crumb" which was transported to Cadbury's in Bournville. Cadbury soon expanded its product range with Flake (1920), Creme eggs (1923), Fruit and Nut (1928), and Crunchie (1929) (originally under the Fry's label).